A brochure is part of the effective marketing collateral materials to highlight and market your product/service, often helping to build and strengthen relationships between you and your exisiting/prospective clients. A well-organized, informative and visually compelling content can help promote and campaign your company’s product/service/cause. A brochure can also help lend credibility to overcome your objection, whether it is as a leave-behind product or a direct-mail piece.